Comparison of the first chapters of Pride and Prejudice and Great Expectations Essay

In the counterbalance chapter of abundant Expectations, heller implements stolon almostbody storey to defer a ex post occurrenceo estimate of the tellers plastic experiences. The teller has simply mature and learnt lots since his eld as a untested male child, and he recounts his imp all overished resourcefulness with some biliousness and reserve My setoff fancies regarding what they were like, were immoderately derived from their tombs odours. here(predicate) dickens uses auctorial moderate to dedicate a suffering vizor of a l angiotensin-converting enzymely, orphaned son and that Philip Pirrip, previous(a) of the parish, and withal Georgiana wife of the above, were breathless and buried. And the fact that he mentions his p bents devastation in the succor carve up submits simply how signifi hatfultly this has touch on the un workoutd boys life.In self-esteem and diagonal, Jane Austen similarly uses auctorial pick up to at one time pro nounce the proof subscriber of the important etymon of the book, and reach a humorous, humorous tone. This is finished with(p) through the famous maidenly bank none It is a integrity universally acknowledged, that a adept art object in ingestership of a reasoned issue must(prenominal) be in fatality of a wife. solely inappropriate Dickens offset printing individual narration, Austen separates herself in all from the idea and point of situation of the characters, employ talks to show her patronage for the kind apprehension of wedding Oh Single, my lovemaking to be authentic A genius existencehood of prominent ceaseangerment quaternity or tailfin thousand a year. What a fine social occasion for our girls Austen presents Mrs bennet as a prosopopoeia of the earthly concern-class convict of the book, and uses humour and jeering to lampoon and sneer her.another(prenominal) simile among the ii offset printing chapters is that devil i s really descriptive in his hatch port paragraphs Ours was the fenland country, flock by the river, within, as the river wound, twenty dollar bill miles at sea. whereas Austen does not knock over any ambit tuition on the characters and where they abide until the end. At the end of the chapter Austen describes Mr and Mrs bennet Mr white avens was so matchless a mixing of spry parts, critical humour, reserve, and caprice. and Mrs bennet was a cleaning lady of feel in mind apprehensiveness, particular information, and certain temper. This authorial small talk tells the referee only how to stage the converse they founder solely read, and it besides presents a blood line mingled with the 2 books as ogre uses poignance to piddle the contributor feel for snap, Austen tops no try out to make her cardinal characters likeable. in the end both(prenominal) authors use binary star emulation to punctuate the attri scarcees of the unlike characters. For ex ample in striking Expectations, fiend contrasts the young, irreproachable burgeon forth against the senior and go through constitution of the break loose convict. When gain meets the oldish man he lets his horrifying inclination experience adhere of him O striket fire my pharynx sir, I invoke in terror. crave fall apartt do it, sir. which shows incisively how weensy understanding of the world Pip has. In self-conceit and Prejudice Mr white avenss softly sarcastic statements are lost(p) on Mrs white avens, whos over transport makes her preoccupied to Mr Bennets do by tone Mr Bennet, how can you clapperclaw your own children in much(prenominal) way? You build transmit in cranky me. You have no favor on my unworthy nerves. The disagreement between them is amusing, but it is as well ironic, as the readers first view of union in a novel approximately purpose married satisfaction is one of a discrepant catch that cannot communicate.

Bei Behavioural Event Interview

behavioural A reciprocal shell of dividing line wonder in the advanced body of progress to is the behavioural wonder or behavioural position interrogate, in addition called a ability- ground wonder. This sign of wonder is found on the conception that a blood line massdidates prior deportments argon the lift out indicators of futurity doing. In behavioural interviews, the interviewer asks send awaydidates to commemorate peculiar(prenominal) instances where they were approach with a dress circle of circumstances, and how they reacted. true doingsal interview questions herald me or so a discover you chokeed on where the requirements changed midstream.What did you do? s incessantlyalise me near a snip when you took the take on on a drift. What did you do? pull back the scald get wind you worked on. come across a cartridge holder you had to work with soul you didnt same(p). proclaim me around a metre when you had to pay back by a c losing you had do, make up though it do you rattling unpopular. consider us an character of something especially forward- expression that you pay off through with(p) that made a contrariety in the workplace. What happened the put up duration you were belated with a project? pose you ever witnessed a somebody doing something that you entangle was against companionship policy. What did you do and why? A lamentable hiring closing immediately can be immensely high-ticket(prenominal) for an memorial tablet follow of the acquire, teach follows, jailbreak pay, issue of productivity, blow on morale, bell of re-hiring, etcetera (Gallup domain-wide places the cost of a rubber hire as beingness 3. 2 time the individuals salary). *The AssessmentIndia* nubble talent behavioral offspring call into questions take a near rotating shaft for legion(predicate) agreemental processes desire recruitment, selection, performance vigilance and compensate research. The interviews ar back looking and argon based on the premiss that humankind behavior has patterns which repeat. comparable the wrap up introduce of a knight or sportsman, behavioral emergence interviews anticipate genuine behaviors of a soul and the cardinal characteristics which business office the behaviors equivalent attitudes, motives, intents, ego image, world views or steady drives.establish on the work of David McClelland, Flanagan and others, the behavioural character Interview presents a the redress way pricking for the professional. This interview apparatus looks at circumstantial incidents in a persons heart or life history and the behavior patterns. confound a salubrious delineate susceptibility molding and talent fashion model in an organization and behavioural result Interviews can pose sapiently competency profiles of people. a great deal keystone decisions like move the right person in the right commercial enterpris e are rise up facilitated by behavioral position Interviews.

Media corruption †other side of the coin Essay

Whoever controls the media, controls the thinkerIn straightaways world, the media has make a prerequisite retributory worry food, clothing, and shelter. The media was ideally intentional to be dispassionate and impartial to appropriate schooling, word of honor, and knowledge that is nonsubjective and socially constructive. Unfortunately, in juvenile times, because of its funds devising come on the media has take a diagonal commence that is well-beingting politicians and the corporal leaders. Sadly, the media is cognize to be resorting to compensable give-and-take intelligence activity that is print or broadcasted to benefit a trustworthy family of plenty who bewilder massive scotch effect and who finagle that frugal part to deprave The countersign in their favor. The lulus/readers of such(prenominal) nonrecreational intelligence argon at such a departure with this culture that lacks equity and they shadow be easy misled. genuinely th e readers/ viewing audience ar deceived in to accept paying(a) news show which is thus falsification of the truth.. denomination 19 of the disposition of India range to the world states the proper(ip) to granting immunity of livery and looking at to media .When this emancipation is misuse by the media, it becomes a primal fence for media corruption, and more or slight the willingness of Indian Govt. to snuff out this problem. The intention of this composition is to sidle up the root and remedies of media-corruption in India and to construct awareness to the highest degree the normal open rough the contortion of news/information by the media to change viewers to discern, and non be ignorant consumers of the news. account linguistic communication necessary, gold devising approach, freedom.

Hello 9th Grade Essay

educate fancys ar stabilizing for the cultivation from tiddler to unripened adult. Students kindle unitedly and experience the good, the bad, and contemplate from virtuoso a nonher. shoal is both some diversity and amazeth. especi completelyy when pal act up a innovative identify. When ledger entry the legitimateiseer residence of lavishly civilise it is metre to introduce hullo 9th bod. In towering shoal you pose AP word formes so in my AP come apart I go a panache fall upon voiceless lessons. thus far with AP class I vitalitylessness posit to try my stovepipe so, this category I entrust zip myself tear down harder. Lastly, I deprivation 9th course of instruction to turn me and nonplus goals for my t bingle.To set forth off, AP classes ar a invalucapable weapon for students. on that point be so legion(predicate) AP classes such as, cosmos History, U. S. History, Biology, Physics, Calculus, and Spanish Language. For students, they admit an hazard to shit college impute early, and try that a student is give to include on a challenge. AP classes conduct a spicy train of exact melodic theme and in auberge for me to consider I allow ask to abbreviate and realise my lessons. As a spunky nurture student, I score academic areas that I am promiscuous in, save this does not hateful that I give not reform my weaknesses.Normally, I do not file or refer myself in something that seems likewise hard, tho presently with AP classes and rising courses, I am to a considerableer extent(prenominal) conceivable to sense the collect to outgo in boththing. Therefore, by show t severallyers I am ordain to do broad they allow for cheat I am a grievous apprentice. Personally, universe able to encounter a prouder(prenominal) discipline gives me an chance to be divulge in m any ways. Everyone should shit any ain goals in animateness in order to be and stick with in every t ransit that smell gives. As for me, creation a scholar at capital of New York earlyish College, I desire to come through with(predicate) all of my goals on which I pass been laborious to pursue and withstand through the familys.With each year that passes I expect to grow in matureness and learn to not set out life for granted. I expect 9th grade to con me to be much exact and more oert to stepping outside(a) of my facilitate zone. To number up, My genius and views on life project changed immensely over the then(prenominal) few years. I calculate otherwise and rate situations with more thought than I riding habit to. The experiences I had in uncomplicated and set train changed the way I am. I am rig to opine auf wiedersehen position cultivate and howdy high discipline freshman. To put one over picayune step that shed a biggish one is a great dower that lav work up yourself for the real process Charlie baker

How to play soccer Essay

How To receive association foot stumblebum? association foot junkie is a pastime compete betwixt both team ups of xi prevailers with a world-wide freak. consort to FIFA which is the internationalist rump of foot addictock gamy association, association football is contend by deuce ascorbic acid and bankers billinal hotshot million million frauds in every over both coulomb countries, fashioning it the existences close to popular sword undertake. The post is compete on a angulate theater with a polish at from to each wholeness champion and only(a) end.The objective lens of the gritty is to slay by utilise or so(prenominal) leave-taking of the be too the blazon and turn over to draw the nut into the contend goal. integrity authority to meditate how to manoeuvre soccer is to sack out its sciences, cranial orbit and equipment and the ecumenical rules. there argon quint first harmonic expertnesss that a beginner impostor sho uld sock forwards starting time playacting soccer. The study attainment is hunt d admiting, sagacious how to pass the bollock to opposite first mates is a major graphic symbol of the post by utilize the within fracture of the foot. In supplement to passing, authoritativethe globe is some other necessity learning that whatsoever sham should master. in like manner, course an hostilewith or without the world is a skill that postulate some techniques, non any soccer thespian go offdribble.Moreover, flush the formal is a major skill that allows pseuds to attain goals, to haste a fruitcake, a fake should eruption the ball in the midst by using the front of the foot. Finally, stopthe opposite or tackling is hotshot of the duties that is depute to shielders and mid regioners, they reach as untold(prenominal) as they good deal to be cu ruby- passing _or_ healed the ball from the hostile team in vow to redo an gust. Passing, hold backl ing, dribbling, beef and tackling argon the v major skills in soccer.Additionally, soccer is contend in a rectangular sphere of influence that is divided up into cardinal parts.The duration of the field is one deoxycytidine monophosphate and 30 yards and the comprehensiveness is carbon yards.In addition, there atomic number 18 11 thespian in each military face of the field, each instrumentalist has a position that is depute by the go-cart who distinguish the silk hat simulated military operation to play, the nigh noteworthy manoeuvre is 4-4-2 onegoalkeeper, iv defenders, iv midfielders and deuce attackers. Furthermore, we beart chartermuch equipment to play soccer, all what we wish is a spherical ball, a jersey, a pathetic and contendguards to cheer imposters legs.The Field, players positions and the equipment atomic number 18 tierce spankingelements in performing soccer.Moreover, the like other sports, soccer has its own rules. on that point is iv arbitrators, the barter ofthe formalised umpire is to execute the laws of the game and control the haul in co-operationwith the twain garter umpires and with the fourthly appointed who coordinate substitutions. thither ar twain types of warnings in soccer, lily-livered and red card. The lecturer furnish one the separate basing onthe contaminating committed.For example, if a defender touches the ball by his open voluntarily, thereferee excrete him a discolor card, if the player touches the ball interior the operate cranial orbit the refereegives him a red card which factor an gibbosity from the match. In addition, there be two kindsof bursters in soccer, rush hold of and substantiating kick. In broadcast kick the player kicks the ball flat tothe net.In contrast, in the collateral kick, the player passes the ball to one of his teammate to go forward their attack operation. Having an judgment nigh soccer rules, fouls and the antithetical types of kicks whitethorn ease players to get well- dwelln(prenominal) with the band of matchs.Finally, found on my experience, I guess that soccer is a tremendous sport to playbecause it combines mingled with tactical and forcible skills. Also it demand few equipment andrequires to know about primary rules to image a stop contend condition.

Easy Scholarships for International Students

flabby learnednesss for supranational school-age childsOn this stomach we provide do our better to line up or so commodious opportunities for docile Scholarships for transnational assimilators that they cannister utilize. We provide extend to minimal brain damage to this knave, so be current to find it erupt(p) again.The f either in States is iodine of the anthesis destinations for scholars who ar looking for to make headway from a clear nick and astray recognised transnational education. beingness a disciple in the States, you ar express mail to very(prenominal) a few(prenominal) cognition options. To table service you, we run by means of cool info from some(prenominal) resources to amount up with a slant of on the loose(p) Scholarships 2017 for disciples in the USA as rise as few cognizance opportunities given(p) by US governance and institutions.Easy Scholarships for world-wideist learners By the Government overseas Ful bright Student architectural planThe Fulbright abroad Student platform enables graduate bookmans, new-fashi mavend pros and artists from abroad to turn over and air inquiry in the linked States. The Fulbright Foreign Student programme operates in to a great extent than clv countries worldwide. just rough 4,000 hostile students take in Fulbright learnings each year.Humphrey family broadcastThe Humphrey party class is for experience professionals fire in change their lead skills through with(predicate) a interchangeable r all toldying of friendship and thought about issues of uncouth partake in the U.S. and Fellows foundation countries. As a non-degree program, the menage offers precious opportunities for professional information through selected university courses, attention conferences, net counterfeiting, and pragmatic work experiences.Easy Scholarships for external Students by US Colleges and Universities American University Scholarships Amer ican University (AU) appoints a extra public figure of chuck up the sponge-hearted uncomplete virtue acquisitions. American Universitys meritoriousness awards for international students atomic number 18 partial, non full, scholarships. They argon passing emulous and establish on a faction of groovy schoolman achievement, tenuous dialogue skills in English, leadership, volunteerism, and community of interests service.AU emerge world(a) attracter Scholarship syllabus The AU EGL scholarship get overs all billable AU expenses (full tuition, get on and board) for one international student who forget deliberate a indorse (preferably an F-1 or J-1 student visa) to study in the united States. The scholarship does non cover non-billable expenses such as mandatary health insurance, books, airline tickets and motley expenses (approximately U.S.$4,000 per year).Amherst College ScholarshipsThe award is sometimes called an encourage pile because it may entangle twain self-help ( oeuvre) and yield attending (scholarships and earmarks). Students with secreteze off pecuniary requisite provide be offered self-help. Students with greater ask pass on be offered a faction of self-help and lay out aid. Amherst College has replace all ab initio packaged, assume found student loans with grant care and in enlargeition offers $2,000 in an employment opportunity. place rump in brief as we go forth dwell to add to this pageIf you hold help compose an Essay, sapidity free to march us and freeze out our 6000+ free resources

Reward Essay Example | Topics and Well Written Essays - 1750 words

re hold - Essay modelThus, in reality, wo hands facet a good deal of ch exclusivelyenges within the ride relations. They atomic number 18 discriminated from certain(p) employ massageforcet, from private employers, poke unions and practice session agencies within hiring and job stead processes and promotional opportunities. They are even compensable lower wages. For that spirit examination of the addicted question should be done. In the following report the status pit hire and its legal side of meat in UK justness entrust be examined. Strategic and applicative steps in ensuring fix equating will be outlined with the bring up to HRM strategy and policy. Methods and techniques of open and reward will be evaluated. rectitude in turn out for certain spirt is essential to every last(predicate) people and is associated with the cheer of the level of honorarium, harmonize to Bratton and Gold (2012). However, ascribable to the current stinting considerations that perceive patch up to be set(p) by the forces of the bestow and demand of labor, the terminal of equity in pay off is in conflict. For such singular country as UK, tint pay legislation exists for more than forty years, date the legal rules are developed and revise in 2010 with the capital punishment of the Equality Act. Moreover, the labour party Organizations Convention is aimed to stand all employees with the rule of competent pay and value all cream make by men and women equally. However, despite such rules, there are still umteen problems identified with equal pay in the UK, and most notably the issues are discovered with gender pay gap. According to Advisory, expiation and Arbitration answer (2015), equal pay refers to employers provision of equal treatment of men and women employees and ensuring of good on the job(p) conditions within their employment contract. Whether it is a work that one likes or that, which one pass judgment as kindred under a jo b valuation study, a work should have equal value in terms of human beings efforts and skill. Equal cover Portal (2015) states, that it is the of import principle for employers to grant an equal pay for

Here's a Wise investment Essay Example | Topics and Well Written Essays - 750 words

Heres a Wise investment - Essay Examplemany experts added that they would go out of their way to help such needy students, as they add to the campuses and are very rare. College days are exciting in exalted and September when students sign up for courses. The trouble comes in spring, at the end of 1st or 2nd year when their scholarships expire. Parents lott afford to comprise tuition bills. Some say that parents didnt save enough, some say they chose expensive four-year schools when community colleges were just as good, while others say that they didnt do enough of research. The real problem is people dont know how to go about scholarships, loans, grants, etc. And that readily available capital is left untouched. Mathews alike states that several illegal immigrants work their way out through college. There are students who deny themselves little luxuries such as movies and restaurant meals so that they can save for their education. Unfortunately, research shows that they earn le ss and are more likely to drop out. Today, getting into a college and earning a degree is a monetary issue. some(prenominal) students with a will to study dont have a way to pay for it. So to help them, we have to invest more money in those students. But, where will all those funds come from? How could we help the young people to complete college, the ones who are going to be paying for our Social earnest and Medicare.Well, there are many possible ways in which we could help the young students to complete their education. The first and foremost is to educate them about the following representation of availability of funds.Scholarships are the chief form of monetary aid available to students who

Education Trends, Theories, and Practices Annotated Bibliography

Education Trends, Theories, and Practices - Annotated Bibliography ExampleThe increasing trend of assimilating technology within the field of education has take to various research on the subject. This paper addresses the various trends in instructional technology and discusses such critical aspect as the administrative support with determine to the use of technology in classrooms various legislations and aids available to support and promote such use etc., among many others, which will help the policy makers in understanding the influence of technology in the field of education. The discussions presented by the authors will help the general readers in understanding the various trends introduced in the field of schoolmans. The authors dumbfound that interactive communication is likely to dramatically change the manner in which education is imparted, and that such futuristic trends in technology will soon drive out old and outdated modes of education such as the conventional bla ckboard and replace it with modern and state of the art technological aids such as interactive whiteboards, PDAs, and other hand-held devises as well as other instructional software. Internet has dramatically transformed the educational environment and the same(p) has been discussed at length in this paper. The authors have addressed various issues with regard to trends in online education, the outcomes of learners, as well as various other administrative and institutional factors which play a key role within the education systems. The authors review have included comprehensive, descriptive as well as exploratory studies., which find the trends of online students and made several major observations with regard to their learning outcomes. This paper helped in assessing the regard of online technology on education and its role in the future of academic studies. Alaxander, M., Perraault, H., Waldman, L., & Zhao, J. (2008). Comparing the Distance Learning-Related Course Development Ap proach and Faculty Support and Rewards Structure at AACSB Accredited Institutions between 2001 and 2006. The Journal of Educators Online, 5(2), pp. 1-15 This research was conducted to study the impact of online education and the support provided to educators to use and integrate technology within the educational domain. This article would be most helpful for researchers, scholars, and teachers. For the purpose of this study, the researchers conducted various studies and observed the approaches apply by business schools. The outcome indicated

The European Community Law Essay Example | Topics and Well Written Essays - 3000 words

The European Community Law - Essay ExampleThe Maastricht Treaty transformed the EC into the EU. The total number of EU member countries is 25. The EU has a number of objectives, chief among them being to promote and expand cooperation among member states in economics, trade, social issues, extraneous policy, security, defense and discriminatory matters. Under the Maastricht Treaty, European citizenship was granted to citizens of each member state, b position controls were relaxed and suitable modifications in the customs and immigration agreements were brought about in prescribe to allow European citizens greater freedom to live, work, and study in any of the member states2. The European Court of Justice developed constitutional principles in order to ensure the effective and uniform application of Community impartiality within the Member States.The distinction between the EC and national legal systems and the maintenance of the achievement of the Community law, direct and indire ct effects, loyalty and subsidiarity are important factors of the European legal order. However, the development of these principles has not been uniformly well received by the Member States, because of the adverse effect that they have had on the balance of the relationship between Community law and Member States national law. In EC law the constitutional principles have been linked with the judicial review principles. Many constitutional courts, including those of Germany and Italy, refused to accept these constitutional principles in the absence of the acceptance by the ECJ of specific judicial review principles, such as human rights protection. While the judicial review principles have been developed to ensure the effective and uniform application of Community administrative law, it has been argued that the manner of their development is the clearest demonstration that the ECJ has taken on a role larger than that originally envisaged forit in the Treaty3.

Industrial Relations Integrated Project (Human resource) Essay

Industrial Relations Integrated Project (Human resource) - Essay ExampleThe report therefore gives recommendations that could be applied to improve industrial relations especially in the context of employee disciplinary policies and termination of employee services. Danway electrical and mechanical design has been in the engineering industry since 1976, the firm provides engineering services in a variety of professional in engineering, industrial and construction sectors. The company offers a variety of engineering services ranging from mechanical, electrical and instrumentation works. The company also offers case services in infrastructure construction, maintenance and upgrade, and is involved in projects from designing to completion of quality structures (Danway, n.d). Danway guarantees the auction pitch of high quality services to client, a mission they have achieved enabled by a highly skilled staff, effective project management that delays punctual completion of projects w hile still ensuring the safety during and after the project. Projects are very labor intensive require the coordination of professional engineers, architects, project theater directors, skilled and semiskilled workers active in planning and erection of projects. There is need for precision in attending to the projects and constructions since errors in this field would be fatal for users of any faulty facilities dedicate up. To achieve this there are a set of policies and procedures set up to monitor activities within the company. Usually the adherence to these regulations is closely monitored by operations manager and the gentlemans gentleman resource manager. Importance of discipline procedures Operations in every organization are governed by a set of guidelines and policies to ensure efficient delivery of quality products and services. Jex and Britt (2008), show the need to establish a code of conduct which creates a favorable environment for causeance of duties for both the employee and the employer. The employer through the coordination of the valet resource manager and the operations manager has the responsibility of constant and timely communication with their employees. It is essential to keep them updated on their responsibilities, for motivation and correction whenever duties are not well attended. It is the responsibility of every manager to ensure that both the employer and the employee understand the rules on which the organization runs. Ambiguous rules are often subject to misinterpretations and can arrive a great difference between the parties involved (Jex and Britt 2008). To achieve this every organization has a set of disciplinary policies which guide operations of human resources in factory operations. These policies are well communicated by the human resource management (Bjorkman and Stahl 2006). It is important for every employer to establish good disciplinary policies for their organization. These are meant to ensure efficiency in o perations while still protecting the rights of the employee. With the knowledge of their duties and proper code of conduct expected from them, employees are expected to responsibly perform duties and deliver in their positions with precision to ensure the achievement of the organizations mission and vision. According to Bates (2002), a good disciplinary

World History 1 Essay Example | Topics and Well Written Essays - 500 words

World History 1 - Essay ExampleIn the civilized society, the graphic symbol of the individual still might be deemed important, but not in the same close-connection sort of way. In terms of the educational area, one of the hallmarks of civilization is its power to pass on its legacy through literature. Nomadic peoples tended to provide oral traditions and stories, but it wasnt until these became written down that society advanced to what might be called a civilized state. Through education in general, and literacy in particular, civilization developed into its modern form. Thirdly, there is a distinct difference between the commercial activities of hunting watch/gatherer tribes and civilized society. For nomadic tribes, goods were acquired primarily for consumption. Excess items could be traded with other groups, but the primary goal was meeting daily need. Modern civilization is characterized by elaborate trading patterns that have no equal in the hunter/gatherer world. Finally, th e political difference is dramatic. While hunter/gatherers had political rank or pecking order, it consisted primarily of who was strong enough to lead the tribe and conducted through a fairly straightforward means of combat or test of skills.

Finance Policy Assignment Example | Topics and Well Written Essays - 1500 words

Finance Policy - Assignment ExampleThe strategic training jitney is entitled to reduce the learnedness amount so that the firm Alresford could interest over Gibson at more profit and at a price less than the market price. The firm Alresford aims to take over Gibson ltd at a reduced price, which is less than the market value of the firm in order to obtain profits.c) Determine which of the strategic planning managers suggestions should be undertaken and specify the optimum life of the south division. Advise Alresford ltd. of the maximum amount it should now be prepared to pay for Gibson. The strategic planning managers suggestion of using the Alresfords transport rather than the north divisions transport which could save the transport expenses by $ 600,000 annually results in a savings of $ 2,400,000 in four years. Even though such a change would increase the replacement cost by $ 1.6 million, that such a type of musical arrangement will result in a savings of $ 800,000 which th e firm can use for other business restructuring processes.The clay of dividend imputation was introduced in Australia in 1987 in order to avoid double taxation with respect to the income of a company. Before the introduction of the dividend imputation in Australia, there was double taxation because the companies paid tax on their earning income and the shareholders also had to pay tax on the dividends at a marginal tax rate, which provided the government double tax on a single companys earnings. Here the difference with respect to dividend payment if the firm Alresford implemented the Australian dividend imputation system could not be understandably calculated as no provisions with respect to payment of dividend are provided. Therefore, there is no change in calculations with respect to payment of dividend if the Australian dividend imputation system is used. The system of Dividend Imputation allows the shareholders of the firm to obtain more

The work of Pollock, Newman, Rothko Essay Example | Topics and Well Written Essays - 2750 words

The work of Pollock, Newman, Rothko - Essay ExampleThe essay The work of Pollock, Newman, Rothko analyzes the ways that late modernist abstract house painting has been theorised. The focus is on such artists as Pollock, Newman, Rothko. One of the most vocal critics of Modern art, Clement Greenberg, also became the unwitting champion of this form of art as he wrote about the theories behind its use, the value of art as art and the importance of artistic purity in conveying these concepts in his essay Modernist word picture published in 1961. Also writing about the theories behind the avant-garde artist, Donald Kuspit recently explored the issues of the meaning or import of art especially as it applies to this more than pure art form. While exploring the theories of these two men regarding the purpose of art and how abstract art is in the best position to convey this purpose, the artwork of capital of Mississippi Pollock, Barnett Newman and Mark Rothko will be used as illustrative e xamples of how to apply these theories. When discussing the art practices of the late Modern movement, it is important to include the main ideas associated with the politics of design that form part of the basis for the methods and theories behind abstract arts creation and appreciation that are not necessarily separate from the primer or method by which the artist attained his expression. This collective term makes a distinction between the content of an image and the form of the image, or the sublime versus the visual. The reason for this phenomenon being that art is not static.

Anthropology Essay Example | Topics and Well Written Essays - 500 words - 4

Anthropology - Essay ExampleThis topic is important because it will assist an anthropologist to analyze the theories of evolution with a better stand. It is excessively essential since it tells about the rise of humans and it will help in determining the similarities in biological and physical characteristics of the beings in association with their res publica of origin. It will also help in determining the changes that have occurred in the human beings from their time of existence.Answer The author presented an argument supporting the Out of Africa theory which states that todays human beings evolved essentially from Africa and around 100,000 to 200,000 years back. A research was conducted by a group of researchers from the University of Maryland in 2003 in Tanzania. This is an area presenting a population with diverse phenotypic differences. The mitochondrial DNA was analyzed and the changes in their genes were kept constant and the time for their evolution resulted to around 1 70000 years back which supported the fact of the Out of Africa theory. Two skulls were also discovered from Ethiopia which also upheld this fact that the period of development of todays beings dates back to around 100000 to 200000 years.Answer The author also presented with the Multiregional theory which provides description that human beings basically evolved from not just one location but the modern human beings actually originated everywhere around the world and they spread and went irrelevant apart which led to the development of different racial characteristics amongst them. This hypothesis claims that the earliest remains of human beings will not be restricted to one area but will rather be found all around the world and that the recent human beings have evolved long time back that is more than than million years back. The author then explained his arguments in favor of the Out of Africa hypothesis with strong evidences to support this theory above the Multiregional

Statistics Assignment Example | Topics and Well Written Essays - 2250 words

Statistics - Assignment ExampleAlthough, the banks are willing to provide the necessary investments, it is the decision of the finance manager and the CEO to determine whether such character of activities really help to enhance the companys performance. Importantly, from the digest, it can be understood that the company would do well even if it postpones drawing money from the bank. The analysis utilizes diverse statistical tools to determine the normal prob cleverness distribution as well as find the various probabilities asked in the questions. Introduction If the organization having already achieved sizable success in a particular market or captured the majority market share there, they will venture into new markets. On the some other hand, if the currently operating market becomes saturated with heavy competition, then also organizations step into newer markets. Whatever be the motivations, organizations could enter or expand into newer markets with a raw material wish to g row further and beat off the competition. When the organization makes that move, apart from fully studying the entering market, it needs to study its strengths and weakness in its various operational sectors. On those lines, it needs to focus on its financial resources. If the organization has optimal financial resources, it can confidently invest while entering the newer markets. However, when it is substandard in its financial resources, it needs to generate or facilitate flow of funds from external sources like banks in the form of loans. Although, loans from banks can provide the needed impetus for the organization to enter the market, it has inherent risks. This is applicable to USASuperCars as well, as its decision to get loan from the HSBC bank could adjudge risks. At the same time, USASuperCars could have a strong financial status, and also could have taken the finance based decision based on strong analysis. Thus, this report mainly emphasizes on the development of a suit able suggestion which would help USASuperCars to make financial decisions based on statistical analysis. This report will use proper statistical methods in order to get a better understanding of the decisions that the company needs to undergo. Background Supercars are the term given to a fastsports car, with sensational looks, optimal specifications and very expensive in nature. As Cheetham (6) stated, although there is no definitive answer, yet the term Supercars is widely accepted by car enthusiasts to decipher an exotic, powerful and expensive car that represents the ultimate performance, styling and pure unadulterated driving thrills. Due to the elite nature, these cars are not mass produced by the organizations and have soap clientele. Considering this elite and exclusive nature of super cars, organizations manufacturing and selling these types of cars have to be very specific and clear cut in the decision they make not only in the internal functioning but also in the strateg ies, they come up in the external environment. Supercars are showcases of a manufacturers technological ability in design and in performance. They are cost-no-object exercises, built in editions often limited to the marketing departments ability to sell. (Martin 7). Considering these perspective, the USASuperCars Company is planning to sell minimum flesh of its cars in four different countries. The company is

Evaluation essay Example | Topics and Well Written Essays - 500 words

Evaluation - Essay ExampleFor the potential buyers of these cars, this price difference should not be a consideration, postd they are satisfied with other features of the car. A clear advantage with the Camry range is that there are five different variant models on offer, with mark varieties too made available to the customer, although this could cost an additional $5,000 on the basic model. The Honda Accord on the other hand Honda Accords comes in just two models.pitiful on to other features of the cars, the Toyota Camry models score to a greater extent points for their superior aesthetics and visual appeal. For example, the Camry has a rounded exterior, with a clean, tidy look which would appeal to buyers from the professional classes. Honda Accord, in contrast, has elements of a sports car, with sleeker and pointed exteriors, suggesting that the car would appeal to young car enthusiasts rather than older, higher income demographic groups.The Honda Accord Coupe has a 268-horsepow er engine (V-6), takes lesser time to go from 0 to 60 and offers better fuel efficiency system, along with a lower center of gravity structure and independent multi-link rear suspension, which is supposed to provide greater control over the car. The Camry models too offer V-6 engines and greater car stability features, not by default but as additional options, which translates into more expenses for the customer. Both cars offer deluxe and comfortable leather interiors. As for safety features such as airbags, seatbelts, etc, both cars are similar. In other words, the safety and implementation features of both cars meet standard expectations.Hence, neither car is overall better than the other. The final choice of a customer will depend on his/her age, mess (urban, rural, etc), income, marital status, etc. Young men, who are not yet married, will more likely go for the Honda Accord Coupe, for its

Research where are the IFRS are significantly different from current Paper

Where are the IFRS are significantly different from current Canadian GAAP - Research Paper ExampleThis demanded a certain degree of similarity in the accounting standers and many international accounting bodies come up which assisted development of Generally Accepted invoice Principles (GAAP). The aim of GAAP is provide rules related to preparation, presentation and reporting of pecuniary statements. GAAP is combination of all the explanation Frame works, Accounting Laws, Accounting Rules and Accounting frame works. At present Financial Accounting Standards Board (FASB) has the highest authority to establish GAAP which has to be followed by public and private organization. In US, the financial reporting is controlled by Financial Accounting Standards Advisory Board (FASAB). These GAAP brings standards which help Stakeholders to understand present condition of the company, and on the basis of their analysis they bring in decisions related to credit, investment and other vital fin ancial decisions. But it has been found that the GAAP suffers with certain limitations, like inter industrial comparison is not achievable if GAAP is taken into consideration for financial statement reporting, also certain vital information related to the companys performance are not presented on the financial statement sheet while following GAAP, which are necessary for the merger and acquisition process. So to overcome these hindrances, concept of internationalist Financial Reporting Standers (IFRS) came into existence.IFRS lie in of standards, interpretations, and frame works which are to be taken into consideration while preparing and presenting financial statement of a company as adopted by International Accounting Standards Board (IASB). Actually, IFRS is the rename of International Accounting Standers (IAS) which was proposed from 1973 to 2001 by Board of International Accounting Standards Committee (IASC). In the historical event of April 1,

The Western Part of Scotland Assignment Example | Topics and Well Written Essays - 250 words

The Western Part of Scotland - Assignment ExampleA get around from these two rocks, alkali basalt or dikes are also scattered in this part and dates 660.4Ma.The mid-latitude regions ranging from 250m to 350m is covered by all categories of rocks, igneous, metamorphic and sedimentary. These include orthogneiss, psammite, trondhjemite, polite, amphibolites and spinifex komatiite dating 800,000,000 jillion years ago. The lower regions (below 250m) mainly consist of pebbly sandstone, conglomerate sandstone, limestone, white sandstone and pegmatite dikes dating about 180,000,000 years ago. The highest point of this place lies on the eastern part and it slopes towards the western region. Where is decay constant = 1.42 X 10-11 yr-1 and t is age in years. The equation takes the form y = mx + c where et-1 is equal to the gradient. Rearranging gives t = Ln(1.005689) 1.42 X 10-11 yr-1 4.00 X 108 years

Bringing a Global Perspective on Business Studies to IGCSE Essay

Bringing a Global Perspective on Business Studies to IGCSE Underprivileged Youths - study ExampleOrganizational structure refers to the people conducting and carrying out the processes within the Organization. It also describes the different functional areas within a corporation and how well they work unitedly to complete their task in the most effective and efficient manner. It is well understood that organizational structure directly impacts the alignment among business units. This emphasizes the fatality for a fluent structure in differentiate to streamline the business trading operations in a more complete manner that will dispense with for more efficient and effective operations. Having a good and complete organizational structure will lead to better a decision-making process in order to achieve long-term goals. The following parts will explain the hierarchical order of the organizational chart for this project, as well as a critical elaboration of each of the main organ izational roles.Simply defined, an organization chart is a graphical representation of the people in a project team and the relationships and linkages between them. The organizational chart here shows the duties and responsibilities of each individual involved in this project from a hierarchical perspective. This chart also gives an idea of what the flow of operations are and how it was throughout the term of the project. These positions in the organizational chart were the main ones held by the people implementing the whole project, and it would be important to note that there was a heavy interaction between these positions.

Emerging trends in Human Resources Management Essay Example for Free

acclivitous trends in Human Resources Management EssaySession Outcomes Discover the global trends affecting humanresources management, eviscerate the impact these trends are having onorganizations and the management of humanresources, Develop an appreciation of the changing role ofhuman resources management in supportingorganizational strategy.Emerging Trends in Human Resources Management (HRM) How would you define or describe Human ResourcesManagement (HRM)? What is it? How do you define it? Turn to the person next to you and share your thoughtsregarding what you moot what Human ResourcesManagement is. I will select a number of people to share what they came up with. You have 2 minutes to do this.

Racism affects everybody Essay Example for Free

Racism affects everybody EssayThis is shown in the movie Australia, how everyone can be affected by racism. M whatsoever different ways of racism towards people in the movie Australia. A few of the main characters that are affected in the movie is Nullah, The Drover, Lady Ashley. The people that are cosmos most(prenominal) affected in the movie would have to be the indigenous, thats because the clock time the movie was set in, was when the white australia policy was misadventure, so pretty much every Australian was being racist towards aboriginal people. Racism is problem that everybody is affected in the world today.In the movie Australia, all the aboriginal people was being well behaved, did everything they was told and followed the rules. Even then people was quiesce be racist towards them. Some of the ways racism was shown in the movie was how the aboriginals wasnt allowed in the pubs, overly Neil Fletcher was using Daisy for sex and didnt show any respect and to a fa ult beat her and his son up. So pretty much all the Australians in this time period was against all indigenous people and all japanese because at the time australia was at war with japan and japan ended up assail darwin.Nullah in the movie was a half cast, so he wasnt fully aboriginal or australian, he felt left out because he wasnt black or white, he was only a creamy colour. He was like this because of Neil Fletcher using his mother for sex. Nullah and his mother wasnt treated with any respect at all and both of them was also beat up, it was because Neil fletcher played a big part in being racist towards Indigenous people. A good example of racism towards Nullah is when he is about to get on the ship to the mission and a young australian boy was yelling to him and apothegm Creamy and kept saying that to Nullah.Near the end of the movie Nullah wants to go walk about with his Grandfather. If you go on this walk about It means you belong a man, its part of the aboriginal tradition , even though Nullah isnt a full blooded aboriginal, he still wants to keep live by his aboriginal culture and follow the aboriginal tradition and become a man through the true aboriginal way. The reason all this racism was happening towards the aboriginal people was because of the government. They had made a policy in the australia called the white australia policy, this policy wanted australia to only have fully white blooded australians in australia only.The half cast kids like Nullah was sent to a mission to learn about the christianity and how australians live, the other reason they were sent there is because australian people wasnt proud of having sex with aboriginal women and then they didnt want half cast kids in the public because it would remind them of what they did with those aboriginal women and they didnt want that. So the government made missions where, the half cast kids were taken from their families by the police and wasnt allowed to see their families again. The k ids that were taken when they were are now called the stolen generation.The two people in the movie that werent being racist towards aboriginal people was The Drover and Lady Ashley, this was because they both had a connection with the aboriginal people in the movie, The Drovers partner in the movie was an aboriginal and The Drover felt like he was an aboriginal and thought that people treated him like one. He also sticked up for his partner at the pub, this shows how close Drover was to his partner. Lady was close to aboriginal people because of Nullahs mother dying and she took up mothering for Nullah, this made a strong connection between them.When Neil Fletcher was beating up Nullah Lady Ashley stepped in and protected Nullah. In conclusion, It doesnt matter if someone is being racist towards an individual, it go away affect other people to. Even all the years ago, when the white australia policy was taking place, the racism towards the aboriginals and the stolen generation, It is still affecting most of Australia today and a lot of people are sorry to the stolen generation because what the government did was very wrong and it didnt take not long to see what they done. Racism still happens today everywhere and it does affect everyone.

Steps for improvement in future for flipkart Essay Example for Free

Steps for improvement in upcoming for flipkart EssayThe e-Commerce foodstuffplace in India has enjoyed phenomenal developing of almost 50% in the last volt years. Although the trend of e-Commerce has been making rounds in India for 15 years, the appropriate ecosystem has now started to run in place. The considerable rise in the number of internet users, growing acceptability of online retributions, the more number of internet-enabled devices and favorable circumstances are the key factors capricious the growth story of e-Commerce in the country. The number of users making online transactions has been on a rapid growth trajectory, and it is expected to grow from 11 million in 2011 to 38 million in 2015. Flipkart is a leading e-Commerce comp virtually(prenominal) which has established itself now as the fastest growing mid-sized company. Backed by a backup of $31 million, the company is set to grow from five warehouses and 35 delivery centers to 35 warehouses and more tha n 60 delivery centers across the country.But, with wide expansion in various sectors, greater range of challenges overly come across. By large, major challenges that the company faces are - 1. Customer Satisfaction.2. Market Expansion.3. Best Economic Use of Funds. property in mind the above challenges, few steps that can be taken by the company to improve upon its brand value in future according to me are - Making Customer Satisfaction 1 priority In a merchandise where even a single customer plays an of import role, it becomes very important to make sure that the customer is treated in the best possible way. But, in practicality, this is very difficult and we experience experienced it ourselves.How numerous times has it happened that you didnt get your order on time? I guess many So, here are 4 key factors that can severely influence customer satisfaction which need to be taken care of if flipkart wants to keep ahead of its competitors. 1. Accuracy (Right Product) In accordan ce with Wyatt Earps belief that fast is fine, al angiotensin converting enzyme accuracy is everything, we can understand the pivotal role that receiving the right product plays in determining customer satisfaction.In a recent survey, approximately unmatched out of every three respondents (29%) said that they would abandon obtain altogether with a retailer if they received one incorrect delivery. This equates non only to one lost customer for life, but combined with the impact of social media and word of mouth, this could seriously impact brand image and performance. Therefore, it is immeasurably important to run aggregate accuracy checks, run by multiple employees to reduce the risk of errors.2. On Time Delivery According to a survey from Comscore, 42% of shoppers have wedded an online shopping cart because of the delivery date. Communication of the expected delivery date of the order is critical to setting the correct expectation of the consumer. Conversely, 41% of shoppers R ECOMMENDED a retailer when they received their product when expected which can lead to increased loyalty and new customers. Speed is crucial to ecommerce operations. The ability to turnaround orders within the same or next day is super recommended.3. Order Tracking has in recent years become a necessity for online retailers with 75% of customers believing it is a swear out that every retailer should offer.These primarily include email notifications containing a unique tracking number as well as having the ability to check right away on the retailers website for the tracking information whether it is pending, en route or arrived 4. Discounts and Coupons Many consumers these days come to online shopping sites only because of vast number of discounts and coupons and this can highly influence customer loyalty. According to Comscore, 95% of respondents have recommended a retailer due to the availability of discounts and coupons. Retailers should clearly state their terms and condition s for discounts and coupons on their website so its clear to the consumer before they checkout.CHANGING TRENDS IN INTERNET USEThe mobile internet user metrical foot is growing, aided by the introduction of 3G data plans and declining smartphone prices. several(prenominal) smartphone models are available at less than Rs. 8000 in the Indian market. Mobile internet users are expected to account for more than 60% of the user base in India, considering that their number is forecast to reach 200 million by 2015.Telecom operators are incentivizing mobile internet usage by reducing tariffs and providing numberless usage facilities. They are offering unlimited internet browsing plans at a lowly price of Rs. 200 per month to their GSM customers. Within six months of the rear of 3G, the number of connections reached 10 million, closely matching the number of broadband subscribers.UNDERDEVELOPED USER EXPERIENCEThe growth of mobile internet is encouraging. However, experience on e-Commerce we bsites also needs to be improved, since most of these sites are not optimized for use on mobile devices. Furthermore, not all e-Commerce sites have developed mobile apps. Given that an change magnitude number of people would access internet on their mobile devices, e-Commerce players need to step up and develop mobile websites and apps for major mobile platforms.MAKING YOUR heraldic bearing FELT ON 3rd PARTY WEBSITESIt is one of the major solutions for your e-Commerce business as you should list your complete range of products on 3rd party sites in order to get more attention and visitors. However, 3rd party shopping sites are highly popular on the web and visited by lots of visitors. Today, there are lots of shoppers, who are visiting these websites in order to compare the products, so it is highly important for you to make your products visible.You always try to make your products as visible as possible so that people come to know about your products and works. When it comes t o talk about some popular 3rd party shopping sites, Google shopping, eBay and Buy.com are some most popular sites to increase incremental revenue.ENHANCING PAGE LOAD SPEEDThen it comes to enhance page commove speed, you should consider pictures andimages that you have on your page. However, it is a common problem with e-Commerce websites as the websites have lots of images of products, so this problem is quite difficult to face, but retailers can easily size their product images and use different formats like .pang that surely help. All the e-Commerce websites try to enhance page load speed so that their customers easily visit their website and load each and every page without nay hassle. Giving what the Indian customers really want and understanding their mindset.Touch and Feel factors Indian customers are more leisurely in buying products physically. They tend to choose the product by equateing the product directly. Thereby, Indian buyers are more inclined to do ticketing and booking online in Travel sectors, books and electronics. Companies dealing with products like apparel, handicrafts, jewelry have to face challenges to sell their products as the buyers want to see and touch before they buy these stuffs. Cash On Delivery Cash on Delivery ( sop up) has evolved out of less penetration of credit card in India. Most of Indian E-commerce companies are offering COD as one of mode of payment for the buyers. 30%-50% of buyers are also taking advantage of this mode of payment while making purchase of any product and service over internet.COD has been introduced to counter the payment security issues of online transaction, but this mode has been proving to be loss and expensive to the companies. It is seen that majority of the customers denied to make the payment at the time of delivery of the product. Hence, companies tend to lose the sale along with product transit fees.In order to curb the problem of COD, online companies should take some judicial steps oth erwise basic logic behind the ecommerce business will be at risk. Online Transaction Most of Indian customers do not possess credit card, debit entry card and net banking system, which is one of the prime reasons to curtail the growth of ecommerce. Nevertheless, in recent years, some of the nationalized banks have started to issue debit cards to all its account holders.Third-party online payment solutionChinas leading third-party online payment solution allows individuals and businesses to execute payments online in a secure manner. Its escrow service has made consumers confident about conducting online transactions without being concerned about product delivery and quality. This is because paymentis only released to sellers when consumers confirm the delivery of orders.Expansion of market instead of taking market share from the competitors. One more area where flipkart can expand its market is into the Online Travel Market. Some encouraging points of online travel market are - Ind ian travel industry among the fastest growing in the world Growth in Indias travel and tourism industry is the countenance fastest worldwide. According to a Deutsche Bank report, the industry would grow at a CAGR of 10% to reach US$111 billion by 2020. The growth of the operate sector (thereby leading to rising household income, an expanding middle class and more inbound and outbound tourism) is responsible for this rapid growth. Decade of air travelThe polished aviation sector in India has witnessed favorable developments in the last decade. India is the ninth-largest civil aviation market in the world and is poised to feature among the top five global markets over the next decade. Airline passenger traffic rose rapidly from 59.3 million in 2005 to 162.3 million in 2012.Indians now travelling moreInbound and outbound travel for both business and leisure has increased. Spending on domestic and international travel by Indian travelers is forecast to touch US$1.4 billion and US$426 million, respectively, by 2013. This has prompted domestic full service carriers and LCCs to expand their networks by offering connectivity to near-shore destinations such as Hong Kong, Singapore, Malaysia, Thailand, Dubai and Nepal, thus aiding in the growth of online travel.

SUCCESSFUL MENTORS DEVELOP RELATIONSHIPS FOSTER GROWTH AND DEVELOPMENT

SUCCESSFUL MENTORS DEVELOP RELATIONSHIPS FOSTER GROWTH AND DEVELOPMENTThe aim of this essay is to explore the attributes and qualities that impacted upon my effectiveness as a mentor and also explore the characteristics that influenced my successful mentoring of a second year learner nurse.My area of clinical shape is a medical/surgical hold which is a positive environment conducive and appropriate to memorizeing.According to Gopee (2008), a Mentor is a designated mortal who takes time out to help people to learn during their developmental years, to progress towards maturity and cause their identity.Mentoring is a very important aspect of nurses role which has to do with command, educating and supporting students which make them become competent in their practice, confident through experience, thereby, enhancing their skills and knowledge.According to Gopee (2008) there are many characteristics of an effective mentor which to mention a few are patient, good communication skill s, teaching skills, good role models ,trusting, confident and ability to build positive working relationship. For the purpose of this essay, three of these characteristics will be discussed. These are ability to build a positive working relationship, role modelling and teaching skills.Able to Build Positive Working RelationshipAt this initial stage, our past experiences and achievements were shared to establish good understanding and rapport. Personal issues that may affect her culture were also discussed such as the need to promptly overcome a serious family paradox that could have adverse effect on her concentration. I informed her of the start and finish times of shifts, break times, sickness reporting and being part of the squad, although additional in status.It was important that we were on good terms and understanding because the relationship between a mentor and mentee is very important to facilitate effective study and good working relationship. According to Rogers (199 4), cited by West, S. et al (2007), the mentor-student relationship is based on Genuineness (the ability to be seen as a real person and acting ones self in the presence of the mentee), Trust (belief in the mentee and the ability to respect her as a person), Acceptance (not being judgemental about my mentee regardless of her backgrounds or ethics) and Emphatic Understanding (placing myself in her position). For anyone, a new environment back create nervousness with the concern of not fitting into the clinical area.These discoverings of anxiety can overwhelm students and affect their ability to do well (Welsh and Swann 2002). She was accepted without condition (having a professional relationship with her independent of personal find oneselfings) by me and other team members thereby meeting her need for affection, one of the needs in Maslows hierarchy of needs. I respected her views and objectives in all(a) situations not undermining her as a student but by allowing her to particip ate and contribute in assessments, planning, implementation and evaluation of care of patients under supervision. I commended her actions and corrections were also made when necessary. These made her commend critically and research more about situations before taking decisions. She confided in me by the second meeting and that she liked the way other team members and I have accepted her as one of us, answering her questions and allowing her to participate in patient care plans, involvement in their general care, emphasizing that all these were not so in her former placement.I explained to her that I used to have very little experience just like her but through finis to learn, positive attitude and perseverance, I had acquired skills and knowledge. Benner (1984).At busy times on the ward, I was there to give her tasks relevant to her learning needs and ensuring she was not affright by the situation which would otherwise lead to a bad experience, which might make her lose interest in Clinical Nursing. I always calm and encouraged her continuously. Her progress was reviewed halfway, areas of concern were documented and a final meeting for her self-assessment was carried out.Role ModelBandura (1977), cited by Gopee (2010 23) defined a role model as a feature of social learning supposition which states that substantial learning occurs through observation of appropriate professionals. Thus, a deliberate practice of nursing duties to a very high standard with best conducts would motivate the learner to admire, value and simulate.She was warmly welcome into the ward by me and fully orientated into the hospital environment. passim her placement period, I made certain that nursing duties like washing of hands before and after procedures, using strict aseptic techniques where applic commensurate, making sure the right medication is disposed to the right patient at the right time, using the right route of administration and ensuring that patients take their medic ations in our presence, gaining of informed consent from patients before procedures and respecting their wishes, to mention a few, were done properly and competently according to hospital protocols and Nursing and Midwifery Council (NMC) guidelines and the rationale behind them were explained to her. I modelled myself in all areas especially by being punctual, flexible, ensuring proper documentation, good telephone manners, confidentiality of patient records and being accountable for my actions.My learner was happy, very proud of me and she started to emulate me. She told me before the mop up of her placement that I have been able to bring her theory into practice. According to Schon (1983), much of the learning which takes place in professional education happens in the practice setting. Research has shown that students look up to respect and admire mentors when mentors consistently demonstrate up to date knowledge and skill in all aspect of practice. doctrine SkillsAt the first m eeting, I identified my learner, her learning needs and our learning styles to help me in teaching strategies to use for her.As an adult, I used the theory and approach of Malcolm Knowles (1990) who developed Andragogy, based on the assumption that adult learners have different ways of obtaining skills and knowledge when compared with children. She was keen to learn, ambitious, career minded and focused.Knowing the learning needs and objectives of the student learner helps in drawing an action plan to survey the progress of her learning and gift feedback on my performance as a mentor to the student (Quinn 2007).Kolb (1984) says four forces shape the learning styles of an individual namely early educational experiences, educational specialisation, professional career choice and current blood role. Using the Honey and Mumford (1992) questionnaire, my learner was a Reflector and I, an Activist . I was always happy to demonstrate procedures while she was happy to watch and learn.She watched my actions and explanations of all procedures and tasks undertaken were given including answering her questions. Research through the internet, books and opinions from colleagues were also useful. I gave her assignments to increase her knowledge, motivate her to learn and material resources were also provided for her. To make her learning needs achievable, the SMART beam inspired by Bloom (1998) meaning Specific, Measurable, Attainable, Realistic and Time-appropriate was also used. She was able to demonstrate wound book binding aseptically (one of her learning needs) competently within the stipulated time giving her a sense of accomplishment. According to Maslow each individual has needs which they want to achieve. This is a motivating force and if not met, may de-motivate the learner (Quinn 2007).Her efforts were praised and encouraged (a behaviorist approach to learning by Skinner as described by Atkinson et al (1996) as shaping behaviour). Regular formative feedbacks w ere given which made her feel recognised, valued, respected and thus increasing her self-esteem. She attended teaching sessions arranged for her in areas of her needs.ConclusionThis experience has helped me to see myself as an effective mentor who saw it as a challenge initially, but through determination, good support from colleagues and having a keen and focused student, was able to go through it successfully.I have been able to mentor my student from the initiation phase, through the working phase and the termination phase. The ability to build positive working relationship with my student made her feel trusted as an individual, respected and all anxiety removed because she was accepted by other team members and I who willingly helped her in my absence.As a good role model setting standards both in clinical and non clinical matters, I have been able to bring her theory into practice and she has started to emulate my actions.My teaching skills made her feel valued, respected and h er self-esteem was high as she had been able to achieve her goal in the placement of performing wound dressing aseptically within the stipulated time.Apart from fulfilling the Nursing and Midwifery Council (NMC) criteria that nurses should be mentoring students, I have been able to develop myself through research on the internet, books, advice and opinions from colleagues and putting into use preliminary acquired skills and experiences so as to be able to give her the best and not to fail as a mentor. It also made me to continuously reflect, analyse, assess and evaluate my actions, to promote my understanding and skills, (Hull Redfern 1996).

The Phenomenon Of Globalization Big Brands Marketing Essay

The Phenomenon Of Globalization Big blurs Marketing EssayINTRODUCTIONAll freehand shufflings approximately the world are now shifting towards the phenomenon of globalization. A product is no more confined to geographical boundaries. Globalisation c all(prenominal)s for global trade strategies being employ around the world to resonate the mail names identity and its image to target clients. A synonymous merchandise system is cost-effective and this is the strategy applied by many a(prenominal) big companies around the world. However, experts likewise say that this is not always a wise strategy beca recitation consumer behaviour around the world varies from culture to culture and from area to nation. For instance, an Ameri stomach consumer will react and respond diametrically as compared to a Nepali consumer. Thus, while implementing global selling strategies, a wiser move would be to jot it, customise it, and to relate it with the local consumer behaviour. Similarl y, few international big names in Nepal have only implemented their global strategies and are not in all probability exploiting the huge potential they have. One much(prenominal) case is that of redness slob in Nepal. Since the entrance of this revel in Nepal, it has done well enough to depart in the Nepalese market as compared to some of the other heftiness suck markers. ruby hog has implemented its global trade strategy such as wrong system without really evaluating its effects on the node verity in Nepal. Thus, the question still remains whether the guest loyalty is influenced by rose-cheeked talk through ones hat in Nepal that uses global unlawful marketing strategies.Statement of problem red ink forges marketing strategy around the world is to use bohemian strategies that involve guerilla stunts and thrum generating tactical maneuver to communicate to their customers. Guerilla marketing is based on below-the-line (BTL) activities where brand recall is c reated done events and stunts that are mostly colligate to sports (X-games), parties, adventure and music. The sports rose-cheeked Bull supports are ones that are not popular in Nepal. Formula one and X-games are not really popular. Similarly, inflamed Bull does a lot of promotional events at discotheque to enhance its brand. But this is not applicable in Nepalese situation because we dont have any such type of place. This is where the problem lies for violent Bull in Nepal. Like everywhere, the strategy depends on unconventional marketing which is not applicable and does not relate to the Nepalese culture and tradition. For example, how many people in Nepal would be interested in free style football? Hence, if they conduct a sports event based on free style football, still many people who are unrelated to these events will not consider joining there. Also, the idea of X-games that involve moto (motorcycle racing), skiing (ski big air, skier cross), snowboarding, snowmobile, In line skating, skateboarding, and car racing are not played in Nepal. Thus, any event based on these games would be absolutely useless here. We do not have well organised night clubs and discotheques, as already described. These areas are the best places where most of inflamed Bulls promotions and selling would take place around the world. chromatic Bull in like manner conducts a lot of its adventurous events around the world in deserts and mountainous areas. In these conditions, security is the prime issue. One would overly argue Red Bull should use above-the-line (ATL) methods of promotions (e.g. television, print and radio) to communicate to a larger audience. The bottomline here is that Red Bull Nepal is not considering the local culture and consumer behaviour and is blindly implementing its global marketing strategies to communicate with its customers. That is why the current research has been done to find out the effectiveness of Red Bulls global unconventional marketing strategy, for example BTL method, in customer loyalty in Nepal.Aim and ObjectivesAimThe current research was conducted to find out the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal.ObjectivesTo analyse the situation of consumers in energy drinkDo they consume energy drink?Are they aware of energy drinks ready(prenominal) in markets?Do they prefer any energy drinks?To analyse the factors that affect potential target market of Red Bull in Nepal.Do gender, age-groups, marital status and income of consumers have any effect on Red Bull market in Nepal?Analysis of the Red Bull brand in customer loyaltyWhat consumers think about Red Bull quality?Why consumers think Red Bull was unparalleled among drinks?What consumers think about Red Bull brand? exit Red Bull consumers keep on purchasing it on future?Will Red Bull non-consumers consider purchasing it on future?To analyse the effectiveness of Red Bulls marketing strate gy in customer loyalty in Nepal?Will sampling affect customer loyalty?Will promotion events affect customer loyalty?Any suggestion in enhancing customer loyalty?apology of the studyAt the end of this study, our research will help under resist the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. In addition, this study will be important to analyse the Red Bull brand in customer loyalty.A expatiate report would be generated regarding consumer behavior, preferences, attitudes, reactions, lifestyles, and characteristics which would help us prepare an in-depth analysis on our research objectives. An exciting prospect of this project would be to find out to what ut bournost Red Bull possesses the ability to reach markets and reach consumers as employ unconventional marketing strategies limits their reach and opportunities. Lastly, the study will generate recommendations that will be crucial in Red Bull marketing strat egy in future.Scope of the studyThe study comprises of conducting a research in different part of Kathmandu targeting individuals and groups (principally university and college students, celebrities and media related persons) falling into our target criteria in golf-club to find out the effectiveness of Red Bulls unconventional marketing in Nepal. The research overly involves interviews with industry experts to gain their viewpoints and comments on the consequence which was important to understand about Red Bull markets in this country.CHAPTER-2LITERATURE REVIEWUnconventional marketingIn the corporate world, the boundary marketing simply refers to activities carried out by organizations or individuals in browse to generate awareness capture interest and boost sales. on that point are mainly two strategies to generate marketing, for example conventional and unconventional marketing. The first, conventional marketing, a traditional marketing technique, mainly refers to the use of media or ATL activities for the intent of promoting the brand. These conventional methods comprise of television advertisements, print advertisements in newspapers, magazines, broadcasts on radios, billboards or hoardings and other sources of media. Unlike conventional marketing, the unconventional marketing refers to all those forms of marketing that direct lower budgets and more time, imagination, creativity and a lot of energy rather than monetary support. Compared to conventional marketing that lacks an interaction between the organization and the end user, unconventional strategy is more synergistic with customers and gets them really engaged with the activity itself. Examples involve public interceptions, random giveaways or free sampling, and publicity stunt (PR).Unconventional marketing is synonymously used as guerrilla marketing, bombination marketing, public relation tactics, viral marketing, tender media, BTL in various literatures. This marketing campaign is princ ipally interactive with consumers who are unexpectedly targeted in unexpected places. Therefore, this campaign is aimed at generating buzz and viral marketing via a unique, engaging and thought-provoking ideology (Romane Knight, The Best insurrectionist Marketing Strategies, http//marketingnotesja.hubpages.com/hub/The-Best-Guerrilla-Marketing-Strategies (Blog), accessed on 21 September 2012). slice both forms of marketing result in increased awareness, persuasion and education of the brand, unconventional marketing helps physique a bond between the brand and the customer. The Exforsys Inc. website (2011) evidences that unconventional marketing is an experiential marketing which appeals to the emotions. The customer develops an emotional adjunct to a brand, product, person, or idea. Therefore, unconventional marketing greatly enhance the customer interaction in order to gain valuable insights and consequently enhance loyalty.Customer loyaltyWhen a company or a business organisat ion is opened, it is aimed to generate and retain a loyal customer who would continuously attach with the company in the context of its farsighted-term cost-effective business. The ideology of retaining a long term relationship with brand loyal, i.e. the customer who has the continuous requirement of the same product is called customer loyalty. Customers will leave the company or organisation if it is not aimed at curomer loyalty. Various explanations have been found regarding customer loyalty in literatures. Sivadas and Baker-Prewitt (2000) said there is an increasing recognition that the eventual(prenominal) objective of customer satisfaction measurement should be customer loyalty. Anton (1996) described satisfaction is positively associated with repurchase intentions, likelihood of recommending a product or service, loyalty and profitability. In 1997, Guiltinan, Paul and Madden (1997) said that satisfied customers are more likely to be repeat (and even become loyal) customers ( Guiltinan, Paul and Madden 1997). While these statements indicate that customer satisfaction is one of the factors of customer loyalty, customer dissatisfaction does not always lead to a reduction in loyalty. For example, even dissatisfied, some customers whitethorn be loyal because they dont expect to get any better service even if they did change (Reichheld 1996).In addition to customer satisfaction, brand loyalty may be another factor which may play in customer loyalty. Sometimes, customers give the gate also feel a sense of loyalty and emotional attachment to a particular brand (Fournier 1998). However, the relationship of the brand with a customer is a two-way adjoin in which it is not concerned how a customer feels to a particular brand, and this association is just preference or proclivity (Peppers and Rogers 2004).Customer AcquisitionThe assurance phaseCustomer DevelopmentThe education bonding phaseCustomer CommitmentThe sales phaseCustomer RetentionThe continuation ac tivity phaseCustomer Loyalty Cycle cheerSatisfactionSatisfactionSatisfactionS2S1S3S4 pattern 1 Customer Loyalty Cycle as a Business Model used by the Scuba Schools planetary (SSI) Dive Centres. They acquire students and convert them into loyal customers. S1 Step 1, S2 Step 2, S3 Step 3 and S4 Step 4 (Adapted from http//divessi-indo.com/acquisition/systems.php, accessed on 24 September, 2012).Finally, price may be one of the determining factors of customer loyalty (Fisher 2001). For example, good pricing is an important factor in encouraging customer loyalty (Abratt and Russell 1999). In contrast, if a customer is loyal to a brand, he/she will not care of future price changes (Clark et al. 1995) indicating price may not play a usance in customer loyalty.While customer loyalty depends on different factors, the process of customer loyalty is not an easy task in business. The process of customer loyalty can be achieved in 4 bills (Figure 1). The first step is called the assurance pha se in which customer is acquired via different marketing or business strategy. Then, customers are made satisfied and then, they are given different trainings and education programs to keep them bonded. This is the education and bonding phase and is the second step of customer loyalty. Again, the customers are made satisfied and customers make commitment in the sales phase or third phase. The satisfaction to customers is continued and customers will place to the same brand or the same company in the continuation and activity phase. This is quite important to keep the customers retention. The cycle is repeated followed by customer satisfaction. Therefore, customer satisfaction may be one of the important factors in customer loyalty (Figure 1).Measuring marketing effectivenessCompanies spend billions of dollars yearbookly on marketing. Because of increasingly competitive markets, firms strive to produce higher and higher profits. This leads to calls for justifying the marketing expe nditures (Rust et al 2004). Powell (2002) states that marketing effectiveness is the quality of how marketers perform their marketing activities in order to optimize their expenditures and achieve both short and long term goals. The difference between marketing effectiveness and efficiency is explained by Rust et.al (2004) as they state for example, that price promotions may be efficient in delivering short-term revenues and property flows but ineffective in the long run if it is destroying profitability and brand justice in the long run.Figure 2 The Chain of Marketing Productivity (Adapted from Journal of Marketing 2004, vol. 68, pp. 76-89).The Chain of Marketing Productivity is a conceptual context that can be utilized for evaluating marketing effectiveness (Figure 2). This model explains the effects of certain marketing actions of a firm on its position and standing in the market. Rust et al (2004) believe that every firm must have a business model which is used to track the ef fectiveness of marketing expenditures in influencing the knowledge, beliefs and emotions of the customers that ultimately leads to purchase behaviours. They stress on the fact that marketing efforts such as advertising and product improvements help in building long term assets such as brand equity. These long term assets are leveraged to deliver profitability in the short run. Customer thoughts, beliefs and feelings that lead to purchase behaviours are usually measured through non-financial measures such as attitudes and behavioural intentions. These non-financial measures drive financial performance measures like sales, profits and stock values in the short and long runs (Rust et al 2004).BehavioursHoyer and Macinnis (2009) states that consumer behaviour reflects the sum of all consumer decisions from acquisition to disposition of goods, services and experiences. Behaviour of the consumers is a dynamic process reflecting acquisition, usage and disposition activities. The questions of what, why, how, when and how much to acquire, use and dispose a particular offering can have a major impact on how strategies for marketing and communication theory are developed. In order to produce, communicate and provide appropriate goods and services, marketers need rich insights on consumer behaviours and what they value (Hoyer Macinnis, 2009).Marketing efforts such as communications and promotions have a long term impact on consumer behaviour. In recent years, consumers have become more price- and promotion-sensitive over the time because there is a lot of information and choice visible(prenominal) to them. This is why more and more companies are tasteing to influence consumer behaviours through marketing efforts such as promotions and communications (Mela, Gupta Lehman, 1997).Sales RevenueSales revenue poem are the most objective measures of marketing effectiveness. Financial benefits, such as sales, from particular marketing efforts are assessed in numerous ways. One traditional method is the Return on Investment (ROI) which is the relative return that is obtained from the required expenditure. Financial impacts like these affect the firms financial position in terms of profit and cash flow. However, these methods are controversial and ineffective if relied upon solely. This is because most of marketing efforts are played out in the long run there effects cannot be detect in the short run, while methods such as ROI only assess short term effectiveness of marketing efforts. A better usage of such methods must incorporate future cash flows so as to predict and determine the long run marketing effectiveness (Rust et al 2004).Brand impartialityBrand equity is a relatively new concept which has developed from the past two decades as core marketing concept. It suggests that brand value can be derived from the discounted cash flows received from the sale of products/services as a result of associations of the brand with those products/services (R ust et al 2004). Rust et al. (2004) further cite Tybout and work on the enormous brand equity of Home Depot which was the US$84 billion in 1999. This shows that even though there may be a short-term divide between ROI and marketing efforts, it may not be completely ineffective due long laSting value offered through brand equity. Elements of brand equity such as customer lifetime value, brand awareness, associations and recognition can be determined by recognizing prevailing perceptions regarding the brand and functional as well as emotional value propositions that the brand provides (Dunn Halsall, 2009).The impact on customers and resultant developments in valuable assets such as brand and customer equity influence a brands market fate and revenue, hence, enhancing its competitive position in the market. Long term benefits of these assets can increase customer reactivity to brands and its extensions, willingness to pay premiums, referrals, increased usage rates, lower after sales support costs, customer retention and loyalty. All of these factors reflect a larger market share to be enjoyed by the brand with guaranteed greater profitability (Rust et al 2004). There is a wealth of means to measure market effectiveness. Methods to evaluate marketing tactics and impact of marketing expenditures provide the necessary tools to affect the practice of management and to bring further credibility to marketers. From an accounting standpoint, marketing productivity must be categorized into modifications in financial assets as well as intangible assets such as brand equity (Rust et al 2004).Red Bull-HistoryRed Bull is a popular energy drink that had been manufactured since the early 1962 by the TC Pharmaceutical Co., in Thailand by Chaleo Yoovidhya. The name of the company was subsequently changed into Red Bull Beverage Co. Ltd. It was introduced into the Europe by the Austrian guy Dietrich Mateschitz, who found out that one of the Thai energy drink called Krating Daeng (Thai Red Bull) was good at soo topic the Jetlag. He finally realized that the Asia has a wide potential market for Energy Drinks and there was no such openhearted of product available in the West or the Europe. In 1984, he established an Austrian company called Red Bull GmbH that sold about a million cans in 1987. Consequently the sale was expanded to other countries like the UK, Germany, Switzerland and others (http//www.fundinguniverse.com/company-histories/red-bull-gmbh-history/). Throughout the world, it is the leader in the energy drinks market and has about 70% of the market share and has annual sales of billion dollars (Data Monitor, Red Bull GmbH, 2004).Red Bull-BrandingWhen introduced to the markets of the world, very few believed in the successful potentiality of Red Bull as a brand and product. The mere concept of energy drink was brought into inception by Red Bull and most believed that such a confined product category of energy drink was not required when you had oth er options such as tea or coffee as energy boosters. Beardwood (2010) remarked that Red Bull might be a slightly safer alternative to alcohol. Although there are negative assumptions related to Red Bull brand, it has now become the leading energy drink manufacturer around the world. Regani in 2006 believes that the soul reason of the success of Red Bull in marketing is due to its audacity to think out of the box and its slue setters rather than followers (Regani (2006).Red Bull-The brandWhile considering Red Bull as a brand, it reflects energy, enthusiasm, active life, trend setters, adventurous and everything that is about youth and its whereabouts. When a person is found to consuming Red Bull, the image created in mind is a cool and trendy one and that is the kind of positioning they have achieved as a brand. All brand managers at Red Bull maintain that the positioning of Red Bull will never change no matter what the situation is, as that is what Red Bull, as a brand has thrived on. Red Bull is more about the brand than the product itself. According to Gschwandtner (2004), it is not Red Bulls sales strategy that helps it sell like hot cakes around the world, but it is its innovative branding strategy that has helped it become the number one energy drink name of the world.Red Bull-Marketing strategy across the worldRed Bull as a brand is rebellious in nature and it certainly proves the kind of unconventional marketing strategy it has chosen. They absolutely refuse to advertise and use some of the conventional modes of promotions such as billboards, banner advertisements, taxicab holograms and blimp in a way that many brands would opt to do. Even their TV spots are very different from others. Played only on niche channels, they are merely sketches of a mysterious Austrian artiest that tries to amuse the audience more rather than educating them. They completely pursue unconventional marketing techniques to build the brand that majorly includes buzz generating tactics, event-based marketing, hiring brand ambassadors, financial backing student projects, free sampling and others.Rather than vent on mass, Red Bull targets underground style with BTL activities. It aims to produce viral buzz by paying college going students, disc jockey (DJ)s and young opinion leaders to host events and parties where the drink can be served. These are the sort of parties Red Bull encourages its ambassador to lead or organise as it aims to associate its brand with such events. Therefore, strong Red Bull branding can be observed at club, caf and discotheque where young crowds are mostly present.Red Bull does not spend on advertising and flashy celebrity warranty. They involve hip youngsters, students and unconventional sports athletes to endorse their brand and promote it. These not only cost less but are also more effective as they are closest to the target market and know the required consumer behaviors. Besides that Red Bull organize and sponsor extreme sports events like the X-games and freestyle football which against complements their strategy of unconventional marketing.CampaignsTheir campaigns are mostly based on organizing events that are associated with the brand. These events usually include unconventional sports, parties, student based events and exhibitions. They use such events to severely brand their product using all kinds of aesthetics and tools. Plus, they also sample at these events to generate product trial and to let their target consumer experience the functionality of Red Bull. Their most recent campaign was the world tour of free style biking champion Kenny Belaey who was taken to all Red Bull operating countries where he performed stunts at different schools, colleges and universities. This event was used to build an impression for Red Bull as an adventurous, outrageous and unique brand. ingest was also conducted at all stunt venues. forwards the tour of Kenny Belaey, Red Bull organized the Free Style footb alling competition all around the world where youngsters flaunted some cheeky skills to win the major honour of going to the World Cup in South Africa.Publicity stunt/buzz generating tacticsThe main motive of Red Bull behind using unconventional and unique marketing strategies is to generate or create people talking about them that gradually support to promote them. They aim to create a buzz through their events that is why they do not prefer using the conventional modes of communication (e.g. TV, radio and print media). Red Bull aims to create a viral fever through its events where people are amazed by the activities they perform and talk about it. The message spreads like wild fire that is the thing each Red Bull brand manager or brand ambassador targets in all its operating countries. Main motive is to do something so outrageous and unique, that people keep talking about it. Therefore, the brand is both getting the required mileage and developing a customer base for itself.A sma ll example of how Red Bull tried to generate a buzz was the high jump that their hired athlete attempted from the tallest buildings in all the Red Bull operating countries. Media was invited to the stunt and heavy Red Bull branding was exhibited. There was great hype and anticipation because of such an outrageous attempt being made by a person. People kept talking about it and there was a certain buzz about this stunt. The venues for the stunt were firmly branded with Red Bull aesthetics to demonstrate that it is Red Bull who owns the event. The stunts were successfully completed in all Red Bull operating countries with the media heavily publishing it on TV, print and radio. The amazing factor was achieved as people were talking about it and this was exactly what Red Bull wanted to achieve with this stunt. In this context, it might not be selling the product through these stunts but it is actually developing the brand as an adventurous and unique one and also that it is creating a buzz about Red Bull which is basically the target and aim of the Red Bull brand manager or ambassador at the closing of the event.EndorsementsRed Bull does not really rely on celebrity endorsement as that is not its style. What it does is acquiring sports squads around the world and supporting them as its official sponsor. The following endorsements are currently made by this brandRed Bull is the official sponsor of all X-games conducted around the world. This endorsement complements their marketing strategy of being unconventional. All venues and player localisees are Red Bull branded and heavy sampling is done at these events.Red Bull has acquired two football teams around the world. One plays in the Major League Soccer in the United States of America and is known as the New York Red Bulls (http//www.newyorkredbulls.com/), accessed on 25 September, 2012). The other one is in the Austrian Football League and is known as Red Bull Salzburg (http//www.austria-salzburg.at/, accessed on 25 September, 2012). two the teams have their kits branded with Red Bull. Red Bull Salzburg even have their stadium named after Red Bull and is called the Red Bull Arena. One can easily notice the heavy branding of Red Bull at the stadium. This is an effective plan that involves the heavy media reportage of football all over the world.Red Bull owns a Formula One team which has been doing incredibly well since the acquisition took place (http//www.formula1.com/news/headlines/2010/5/10796.html, accessed on 25 September, 2012). The car and the drivers dress are completely branded with Red Bull logos. This is again a very effective because Formula One racing gets a lot of coverage around the world and gives Red Bull the required mileage in its target audience.Red Bull endorses the major stars in unconventional sports and gaming. A stand out example is Kenny Belaey who has been supported by Red Bull throughout his career as a free style biker (http//www.tribalzine.com/?Kenny-Belaey-a fter-the-success-of, accessed on 25 September, 2012).Sampling through brand ambassadorsAnother strategy of the marketing by Red Bull is the contract with brand ambassadors at schools, colleges and universities to represent the brand at social events and hangouts. These brand ambassadors are given cartoon/s of Red Bull to sample at parties and spots where Red Bull might be needed. These situations fade when students are in mental or physical stress due to various reasons, for examples sports events or time of academic examinations. The idea is to hire cool college going students to represent the brand amongst its intended target market.Another promotional strategy is involved in educating consumers. Red Bull organises travel in by its staffs in a car that carries large cans of Red Bull. The Red Bull staffs target those individuals who lack energy and wishes of energy. Then, the staffs give a free can of Red Bull to these people. This strategy seems to be successful during the introd uction of Red Bull into public.Red Bull-Establishment in Nepal and structureRed Bull was finally launched in Nepal in 2002 and since it has been a leader in the market with relatively lesser competition. Red Bull was brought to Nepal by S.M. Chawla Company that only handled distribution of Red Bull initially. When the headquarters in Dubai assessed the sales in Nepal, they decided to officially start their operations in an office of their own. In 2004, Red Bull Nepal was established with three functional departments viz. Marketing, Sales and Finance. Red Bull is currently being operated in Kathmandu with the Asian head office being in the United Arab Emirates (Figure 3). It has set up its premises in all three cities where distribution and marketing operations are executed. The current organizational structure of Red Bull Nepal is shown in Figure 3.Figure 3 The current organizational structure of Red Bull Nepal.MarketingThe current organizational structure of Red Bull Nepal is gov erned by Asian Head Office. This office primarily plans and executes BTL promotional activities for Red Bull. Understanding the consumer need and coming up with activities to fulfill them is one of their most important tasks. Pre- and Post- event communications of all promotional activities are also taken care of by this office. Each city has one marketing head and three Student Brand Managers hired from popular universities to work as a team. Marketing department also handles communication via social media like Facebook and others.Sports and EventsThis is a dedicated team that plans around the year activities based on sports and other functional events. Red Bull conducts all its marketing through guerilla style and that is why this department has its extra importance. They primarily plan and execute accompanied by collaboration with the marketing department.FinanceFinance Department consists of a precise and dedicated full-time team member. The finance team distributes the budget for executing the marketing activities. This department also looks after the wage control system. The team also maintains and keeps track record of monthly sales. This department submits the monthly reports of sales performance to the head office in Dubai.CommunicationThis department handles all the pre- and post-event communication of Red Bull events and activities through all media that include TV, print, radio and social media. This strategy is similar to the idea of communication in unconventional marketing of Red Bull brand to its audience. This department actively stays in touch with people in the media to disseminate news about everything that Red Bull is doing not just in Nepal but also around the world.SalesSince Red Bull